Own the German commercial demand signal
- Build and maintain a rolling unconstrained demand plan for Germany at SKU level: a 3-month rolling view, an annual budget view, and a long-range outlook. The unconstrained signal reflects what the market will absorb, independent of current supply availability.
- Run a weekly forecasting cadence with the German commercial team, capturing input on pipeline, customer behaviour and channel dynamics.
- Translate qualitative commercial input into quantitative SKU-level numbers, with a documented set of assumptions that can be challenged and refined over time.
- Hand the unconstrained demand signal to the Group Demand & S&OP Manager for supply-side constraint and reconciliation; partner with the S&OP function so the German signal feeds cleanly into the Group process.
- Lock and sign off the demand signal at the start of each planning cycle so supply and finance plan against a stable number, not a moving target.
- Run a monthly re-forecast process with the German commercial team and Finance; changes to the demand signal are governed and visible, not ad hoc.
- Track forecast accuracy at SKU level, identify systemic biases, and continuously improve the quality of the demand signal.
Market intelligence and competitor insight
- Work closely with Data team to maintain an ongoing review of competitor behaviour in the German market: product launches, range changes, channel shifts and commercial activity.
- Support scenario planning: what does the demand signal look like under different pricing, regulatory or competitive scenarios?
- Partner with the Group Data & Analytics team to industrialise the data feeds, dashboards and reporting that underpin this work.
Long-range portfolio input
- Contribute the German market view to long-range portfolio planning, working with the Director of Commercial Operations and the Group team.
- Surface insight on where the German market is heading — patient growth, channel mix, regulatory direction, indication trends — to inform the NPI and genetics roadmap.
